Sunday, 2 August 2009
Logo name: Consumer Society and Citizen Networks
Agency: Jovan Rocanov (Serbia) for Kaffeine Communications (Kiev, Ukraine)
Designer(s): Jovan Rocanov, Anna Timkov
Client: Consumer Society and Citizen Networks
Description: Logo for the Consumer Society and Citizen Networks (Ukraine). The idea was to show the protection of the consumers in the simpliest way. The solution was to combine a well-known symbol of the market/consumption such as the bar code (which graphically looks like the rain) with an ordinary umbrella (symbol of protection).
I like the use of negative space for this logo, the curved line of the barcode made it look like a regular umbrella to show the sign of protection, and also technology, this has been done by using some simple lines in black and white.